Skip to content

06 · Wayback Machine

Relaunch notes pen.co

What the site was and which old pages mattered, so you can plan a relaunch of your own. This is a planning aid, not a template to copy.

How the site described itself

Capture 2022-04-06

The latest capture has no readable title or description.

Before you relaunch pen.co

  1. 01

    Write your own content

    The old site's text, images, design and code still belong to whoever made them, even after the domain expired. The Wayback Machine does not license anyone to reuse what it archived.

  2. 02

    Do not pose as the previous business

    Rebuilding the old brand or site under its old name can mislead visitors and breach trademark or consumer-protection rules. Check the name before you invest.

  3. 03

    Build something genuinely useful

    Google treats reviving an expired domain mainly to borrow its old rankings as spam. A real site on a related topic, with value of its own, is the safe route.

  4. 04

    Redirect old addresses with 301s

    Send the old pages listed below to the closest matching new page. This keeps real visitors and link value without copying anything.

  5. 05

    Check the links before you rely on them

    Look at the backlink report first. Links from unrelated or spammy sites will not help a relaunch.

General information, not legal advice. Ask a professional if you are unsure about a name or content.